DBEDT Announces Media Tour from China and Taiwan on International EducationPosted on Jan 17, 2018 in News
For Immediate Release: January 17, 2018
HONOLULU—The Department of Business, Economic Development and Tourism (DBEDT) announces a media tour of 14 journalists from China and Taiwan. The tour will take place during the week of Feb. 4-10, 2018.
This mission serves to promote Hawaii as an education destination and to increase the enrollment of students from China and Taiwan to Hawaii.
The Study Hawaii Consortium, an organization of 28 public and private schools, colleges and universities dedicated to increasing the enrollment of international students in Hawaii, is a partner on this initiative.
According to DBEDT’s 2017 Hawaii International Education Survey, the total direct economic financial impact of international students for the State of Hawaii is an estimated $225.3 million, down from $302 million reported in 2016. This amount included tuition and fees plus living expenses. In addition to the direct impact, other economic benefits of international students in Hawaii for the 2016/17 period included:
- $484 million added to the state’s total economic output, including direct, indirect, and induced effects.
- $32 million in state taxes generated from the total economic output.
- $192 million in household earnings attributed to foreign students.
- 5,093 jobs supported by foreign students’ spending.
- $24,139 overall average annual per student spending.
- 27 institutions reported that 10,800 foreign students attended their institutions, down from 12,200 students in 2016 reported by 31 institutions.
The journalists’ mission is designed to counter the downward trend in international students studying in the state by showcasing Hawaii’s educational assets and unique features. The group will visit sites such as student dorms at Waikiki Vista and Hale Mahana Collegiate Apartments, UH Maui College, Maui Preparatory Academy, St. Louis High School, UH Manoa, Iolani School, Kapiolani Community College, UH West Oahu and Hawaii Tokai, Leeward Community College, Hawaii Pacific University, the John A. Burns School of Medicine and the UH Cancer Center. They will also visit educational and historic sites such as Pearl Harbor and the National Memorial Center of the Pacific.
Journalists from China Daily, China Education Daily, China Education Online, Global Times and SOHU.COM from China will participate in the mission. From Taiwan, journalists from China Daily News, United Daily News, Apple Daily News, Common Wealth Magazine, Global View Monthly, Youth Republic and Eastern Broadcasting will participate.
“Hawaii’s educational institutions host a diverse group of students from all over the globe; however, we are underrepresented in our numbers from China and Taiwan,” said DBEDT Director Luis P. Salaveria. “We see this media tour as helping to boost our marketing efforts, as we continue to attract foreign investment to the state.”
Another innovative marketing means to get the word out about Hawaii as a learning destination is DBEDT’s Study Hawaii Ambassador Program. It is estimated that Hawaii is host to more than 25,000 students for school excursions and other education related travel mainly from Japan, China, Taiwan and Korea. The DBEDT Survey does not take into account contributions from this sector, however, this sizeable group visits local schools as well as educational, historical and cultural sites. As a result, they become well aware of the various educational offerings and institutions available in Hawaii, and are inclined to share their experiences by word of mouth or through social media.
“By inducting these students as Study Hawaii Ambassadors, DBEDT aims to activate the students to spread the message of Hawaii as a preeminent educational destination,” said Dennis Ling, administrator of DBEDT’s Business Development and Support Division. “This approach initiates authentic peer-to-peer dialogue, often viral, and through multiple channels of distribution about what Hawaii has to offer.”
More about Study Hawaii can be found at studyhawaii.org
The “Economic Impact of International Students in Hawaii–2017 Update” may be found at files.hawaii.gov/dbedt/economic/reports/2017-07-foreign-student.pdf.
Local media interested in participating may contact DBEDT directly.