D. Tourism
1st Quarter 2026 Report
Download Tourism Data Tables (spreadsheet)
Total visitor arrivals by air decreased in the fourth quarter of 2025 compared to the same period of 2024. Domestic visitor arrivals decreased while international visitor arrivals slightly increased.
The total number of visitor arrivals by air decreased 75,853 or 3.2 percent in the fourth quarter of 2025, compared to the same quarter of 2024 (Table D-2). The total average daily census decreased by 8,109 or 3.6 percent in the quarter. In 2025, total visitor arrivals by air decreased 40,163 or 0.4 percent, while the average daily census decreased 1,221 or 0.5 percent from the previous year.
In the fourth quarter of 2025, total visitor arrivals on domestic flights decreased 76,587 or 3.9 percent compared to the same quarter of 2024 (Table D-3). In 2025, domestic arrivals were down 16,022 or 0.2 percent from the previous year.
Arrivals on international flights increased 734 or 0.2 percent in the fourth quarter of 2025 compared to the fourth quarter of 2024 (Table D-4). In 2025, international arrivals decreased 24,141 or 1.5 percent from the previous year.
In terms of major market areas, from the fourth quarter of 2024 to the same period of 2025, arrivals from the U.S. West decreased 34,915 or 2.8 percent (Table D-5); arrivals from the U.S. East increased 15,222 or 2.7 percent (Table D-6); and arrivals from Japan increased 17,664 or 9.6 percent (Table D-7). In 2025, arrivals from the U.S. West were up 13,044 or 0.3 percent; arrivals from the U.S. East were up 32,221 or 1.4 percent; and Japanese arrivals were up 23,688 or 3.3 percent from the previous year.
The total average daily visitor census was down 3.6 percent or 8,109 visitors per day in the fourth quarter of 2025, compared to the same quarter of 2024 (Table D-8). The domestic average daily census decreased 4.2 percent or 8,031 visitors per day (Table D-9), while the international average daily census decreased 0.2 percent or 79 visitors per day (Table D-10). In 2025, the domestic average daily census decreased 1,082 or 0.6 percent and the international average daily census decreased 139 or 0.4 percent from the previous year.
Nominal visitor expenditures by air totaled $5,560.8 million in the fourth quarter of 2025, an increase of $435.3 million or 8.5 percent from the fourth quarter of 2024 (Table D-11). In 2025, visitor expenditures totaled $21,680.7 million, an increase of $1,192.0 million or 5.8 percent from the previous year.
Total airline capacity, as measured by the number of available seats flown to Hawai i, increased 1.0 percent or 32,997 seats (Table D-12) in the fourth quarter of 2025; domestic seats increased 0.7 percent or 18,521 seats (Table D-13); international seats increased 2.1 percent or 14,476 seats (Table D-14), compared to the same quarter of 2024. In 2025, the number of total available seats decreased 0.7 percent or 98,253 seats; domestic seats decreased 0.7 percent or 69,830 seats; and international seats decreased 2.7 percent or 73,062 seats from the previous year.
In the fourth quarter of 2025, the statewide hotel occupancy rate averaged 73.0 percent, 2.7 percentage points higher than that of the same quarter of 2024 (Table D-15). In 2025, the statewide hotel occupancy rate averaged 73.9 percent, 0.5 percentage points higher than the previous year.
Readers interested in visitor statistics on a monthly basis can find them on the DBEDT website: http://dbedt.hawaii.gov/visitor/ and those interested in daily passenger arrival data at: http://dbedt.hawaii.gov/visitor/daily-passenger-counts/.
Readers interested in visitor statistics on a monthly basis can find them on the DBEDT website at: https://dbedt.hawaii.gov/visitor/tourism/ and those interested in daily passenger arrival data may access them at: https://dbedt.hawaii.gov/visitor/daily-passenger-counts/.