Research & Economic Analysis

2nd Quarter 2025 Report

Download Tourism Data Tables (spreadsheet)

Domestic visitor arrivals increased while international visitor arrivals decreased in the first quarter of 2025.

The total number of visitor arrivals by air increased 38,676 or 1.6 percent in the first quarter of 2025, compared to the same quarter of 2024 (Table D-2). The total average daily census increased by 4,809 or 2.0 percent in the quarter. In 2024, total visitor arrivals by air increased 62,259 or 0.7 percent, while the average daily census decreased 5,473 or 2.3 percent from the previous year.

In the first quarter of 2025, total visitor arrivals on domestic flights increased 70,057 or 3.7 percent compared to the same quarter of 2024 (Table D-3). In 2024, domestic arrivals were down 52,367 or 0.7 percent from the previous year.

Arrivals on international flights decreased 31,382 or 6.6 percent in the first quarter of 2025 compared to the first quarter of 2024 (Table D-4). In 2024, international arrivals increased 114,626 or 7.4 percent from the previous year.

In terms of major market areas, from the first quarter of 2024 to the same period of 2025, arrivals from the U.S. West increased 35,495 or 3.1 percent (Table D-5), arrivals from the U.S. East increased 32,874 or 5.4 percent (Table D-6), and arrivals from Japan decreased 9,336 or 5.4 percent (Table D-7). In 2024, arrivals from the U.S. West were down 8,187 or 0.2 percent; arrivals from the U.S. East were down 54,661 or 2.3 percent; and Japanese arrivals were up 134,646 or 22.9 percent from the previous year.

The total average daily visitor census was up 2.0 percent or 4,809 visitors per day in the first quarter of 2025, over the same quarter of 2024 (Table D-8). The domestic average daily census increased 3.4 percent or 6,507 visitors per day (Table D-9), while
the international average daily census decreased 3.7 percent or 1,698 visitors per day (Table D-10). In 2024, the domestic average daily census decreased 4,444 or 2.3 percent; and the international average daily census decreased by 1,029 or 2.7 percent from the previous year.

Nominal visitor expenditures by air totaled $5,588.87 million in the first quarter of 2025, an increase of $342.5 million or 6.5 percent from the first quarter of 2024 (Table D-11). In 2024, visitor expenditures totaled $20,681.3 million, a decrease of $18.5 million or 0.1 percent from the previous year.

Total airline capacity, as measured by the number of available seats flown to Hawai i, decreased 0.4 percent or 12,955 seats (Table D-12) in the first quarter of 2025, domestic seats increased 3.0 percent or 76,779 seats (Table D-13), and international seats decreased 11.7 percent or 89,734 seats (Table D-14), compared to the same quarter of 2024. In 2024, the number of total available seats increased 1.2 percent or 152,677 seats, domestic seats decreased 0.9 percent or 99,753 seats, and international seats increased 10.4 percent or 252,430 seats from the previous year.

In the first quarter of 2025, the statewide hotel occupancy rate averaged 75.9 percent, 0.5 of a percentage point lower than the same quarter of 2024 (Table D-15). In 2024, the statewide hotel occupancy rate averaged 73.3 percent, 1.4 percentage points lower than the previous year.

Readers interested in visitor statistics on a monthly basis can find them on the DBEDT website at: https://dbedt.hawaii.gov/visitor/tourism/ and those interested in daily passenger arrival data may access them at: https://dbedt.hawaii.gov/visitor/daily-passenger-counts/.