Research & Economic Analysis

1st Quarter 2025 Report

Download Tourism Data Tables (spreadsheet)

Total visitor arrivals by air increased in the fourth quarter of 2024 compared to the same period of 2023. Domestic visitor arrivals increased while international visitor arrivals slightly decreased.

The total number of visitor arrivals by air increased 124,662 or 5.5 percent in the fourth quarter of 2024, compared to the same quarter of 2023 (Table D-2). The total average daily census increased by 5,380 or 2.4 percent in the quarter. In 2024, total visitor arrivals by air increased 21,083 or 0.2 percent, while the average daily census decreased 6,425 or 2.7 percent from the previous year.

In the fourth quarter of 2024, total visitor arrivals on domestic flights increased 127,702 or 7.0 percent compared to the same quarter of 2023 (Table D-3). In 2024, domestic arrivals were down 85,600 or 1.1 percent from the previous year.

Arrivals on international flights decreased 3,040 or 0.7 percent in the fourth quarter of 2024 compared to the fourth quarter of 2023 (Table D-4). In 2024, international arrivals increased 106,683 or 6.8 percent from the previous year.

In terms of major market areas, from the fourth quarter of 2023 to the same period of 2024, arrivals from the U.S. West increased 82,991 or 7.1 percent (Table D-5); arrivals from the U.S. East increased 32,048 or 6.1 percent (Table D-6); and arrivals from Japan increased 6,097 or 3.2 percent (Table D-7). In 2024, arrivals from the U.S. West were down 29,197 or 0.6 percent; arrivals from the U.S. East were down 64,926 or 2.7 percent; and Japanese arrivals were up 131,315 or 22.3 percent from the previous year.

The total average daily visitor census was up 2.4 percent or 5,380 visitors per day in the fourth quarter of 2024, over the same quarter of 2023 (Table D-8). The domestic average daily census increased 5.2 percent or 9,331 visitors per day (Table D-9), while the international average daily census decreased 9.3 percent or 3,952 visitors per day (Table D-10). In 2024, the domestic average daily census decreased 5,218 or 2.7 percent and the international average daily census decreased 1,207 or 3.1 percent from the previous year.

Nominal visitor expenditures by air totaled $5,147.3 million in the fourth quarter of 2024, an increase of $210.5 million or 4.3 percent from the fourth quarter of 2023 (Table D-11). In 2024, visitor expenditures totaled $20,596.2 million, a decrease of $66.7 million or 0.3 percent from the previous year.

Total airline capacity, as measured by the number of available seats flown to Hawai i, increased 3.1 percent or 97,889 seats (Table D-12) in the fourth quarter of 2024; domestic seats increased 4.2 percent or 104,377 seats (Table D-13); international seats decreased 1.0 percent or 6,488 seats (Table D-14), compared to the same quarter of 2023. In 2024, the number of total available seats increased 1.2 percent or 151,483 seats; domestic seats decreased 1.0 percent or 101,941 seats; and international seats increased 10.4 percent or 253,424 seats from the previous year.

In the fourth quarter of 2024, the statewide hotel occupancy rate averaged 70.3 percent, 3.0 percentage points lower than that of the same quarter of 2023 (Table D-15). In 2024, the statewide hotel occupancy rate averaged 73.3 percent, 1.4 percentage points lower than the previous year.

Readers interested in visitor statistics on a monthly basis can find them on the DBEDT website at: https://dbedt.hawaii.gov/visitor/tourism/ and those interested in daily passenger arrival data may access them at: https://dbedt.hawaii.gov/visitor/daily-passenger-counts/.