Research & Economic Analysis

The Annual Visitor Research reports provide the final statistics on Hawaii’s visitor industry in each report year and a comparison with the previous year’s visitor data. Included in the reports are characteristics data from visitors who came to Hawaii by air service or by cruise ship. Visitor statistics are categorized by Hawaii’s Major Market Areas (MMA), by select countries, purpose of trip, accommodation type and by island. Statistics about visitor room inventory, hotel occupancy, room rates and air seat capacity are also included.

Annual Visitor Research Reports for earlier years are archived and available from Tourism Archive page.