Research & Economic Analysis

4th Quarter 2025 Report

Download Tourism Data Tables (spreadsheet)

Domestic and international visitor arrivals decreased in the third quarter of 2025 compared to the same quarter of 2024.

The total number of visitor arrivals by air decreased 78,900 or 3.2 percent in the third quarter of 2025, compared to the third quarter of 2024 (Table D-2). The total average daily census decreased by 6,814 or 3.0 percent in the quarter. In the first three quarters of 2025, total visitor arrivals by air increased 35,691 or 0.5 percent, while the average daily census increased 1,101 or 0.5 percent from the same period of the previous year.

In the third quarter of 2025, total visitor arrivals on domestic flights decreased 74,441 or 3.7 percent compared to the same quarter of 2024 (Table D-3). In the first three quarters of 2025, domestic arrivals were up 60,566 or 1.0 percent from the same period of the previous year.

Arrivals on international flights decreased 4,459 or 1.1 percent in the third quarter of 2025 compared to the third quarter of 2024 (Table D-4). In the first three quarters of 2025, international arrivals decreased 24,875 or 2.1 percent from the same period of the previous year.

In terms of major market areas, from the third quarter of 2025 to the same period of 2024, arrivals from the U.S. West decreased 56,804 or 4.4 percent (Table D-5), arrivals from the U.S. East decreased 10,149 or 1.7 percent (Table D-6), and arrivals from Japan increased 4,710 or 2.3 percent (Table D-7). In the first three quarters of 2025, arrivals from the U.S. West were up 47,960 or 1.3 percent; arrivals from the U.S. East were up 16,999 or 0.9 percent; and Japanese arrivals were up 6,044 or 1.2 percent from the previous year.

The total average daily visitor census was down 3.0 percent or 6,814 visitors per day in the third quarter of 2025, over the same quarter of 2024 (Table D-8). The domestic average daily census decreased 3.4 percent or 6,491 visitors per day (Table D-9) and the international average daily census decreased 1.0 percent or 323 visitors per day (Table D-10). In the first three quarters of 2025, the domestic average daily census increased 1,262 or 0.7 percent; and the international average daily census decreased by 161 or 0.7 percent from the same period of the previous year.

Nominal visitor expenditures by air totaled $5,202.8 million in the third quarter of 2025, an increase of $84.7 million or 1.7 percent from the third quarter of 2024 (Table D-11). In the first three quarters of 2025, visitor expenditures totaled $16,119.9 million, an increase of $756.8 million or 4.9 percent from the same period of the previous year.

Total airline capacity, as measured by the number of available seats flown to Hawai‘i, decreased 2.1 percent or by 70,821 seats (Table D-12) in the third quarter of 2025, domestic seats decreased 3.3 percent or 89,162 seats (Table D-13), and international seats increased 3.0 percent or 18,341 seats (Table D-14), compared to the same quarter of 2024. In the first three quarters of 2025, the number of total available seats decreased 1.8 percent or 175,889 seats, domestic seats decreased 1.1 percent or 88,351 seats, and international seats decreased 4.4 percent or 87,538 seats from the same period of the previous year.

In the third quarter of 2025, the statewide hotel occupancy rate averaged 73.6 percent, 0.1 percentage point lower than that of the same quarter of 2024 (Table D-15). In the first three quarters of 2025, the statewide hotel occupancy rate averaged 74.2 percent, 0.2 percentage point lower than the occupancy rate for the same period of the previous year.

Readers interested in visitor statistics on a monthly basis can find them on the DBEDT website at: https://dbedt.hawaii.gov/visitor/tourism/ and those interested in daily passenger arrival data may access them at: https://dbedt.hawaii.gov/visitor/daily-passenger-counts/.