Research & Economic Analysis

3rd Quarter 2025 Report

Download Tourism Data Tables (spreadsheet)

Both domestic and international visitor arrivals increased in the second quarter of 2025. The domestic average daily census and international average daily census decreased. Nominal visitor expenditures increased compared to the same quarter of 2024.

The total number of visitor arrivals by air increased 57,315 or 2.4 percent in the second quarter of 2025, compared to the second quarter of 2024 (Table D-2). The total average daily census increased by 4,352 or 1.9 percent in the quarter. In the first half of 2025, total visitor arrivals by air increased 114,590 or 2.4 percent, while the average daily census increased 5,497 or 2.4 percent from the previous year.

In the second quarter of 2025, total visitor arrivals on domestic flights increased 55,664 or 2.7 percent compared to the same quarter of 2024 (Table D-3). In the first half of 2025, domestic arrivals were up 135,006 or 3.5 percent from the previous year.

Arrivals on international flights increased 1,651 or 0.5 percent in the second quarter of 2025 compared to the second quarter of 2024 (Table D-4). In the first half of 2025, international arrivals decreased 20,416 or 2.5 percent from the previous year.

In terms of major market areas, from the second quarter of 2025 to the same period of 2024, arrivals from the U.S. West increased 63,262 or 4.9 percent (Table D-5), arrivals from the U.S. East decreased 8,421 or 1.4 percent (Table D-6), and arrivals from Japan increased 6,033 or 4.0 percent (Table D-7). In the first half of 2025, arrivals from the U.S. West were up 104,764 or 4.3 percent; arrivals from the U.S. East were up 27,148 or 2.2 percent; and Japanese arrivals were up 1,334 or 0.4 percent from the previous year.

The total average daily visitor census was up 1.9 percent or 4,352 visitors per day in the second quarter of 2025, over the same quarter of 2024 (Table D-8). The domestic average daily census increased 1.5 percent or 2,847 visitors per day (Table D-9) and the international average daily census increased 4.9 percent or 1,504 visitors per day (Table D-10). In the first half of 2025, the domestic average daily census increased 5,204 or 2.7 percent; and the international average daily census increased by 293 or 0.8 percent from the previous year.

Nominal visitor expenditures by air totaled $5,324.1 million in the second quarter of 2025, an increase of $226.5 million or 4.4 percent from the second quarter of 2024 (Table D-11). In the first half of 2025, visitor expenditures totaled $10,913.0 million, an increase of $668.0 million or 6.5 percent from the same period of the previous year.

Total airline capacity, as measured by the number of available seats flown to Hawai i, decreased 2.8 percent or by 92,113 seats (Table D-12) in the second quarter of 2025, domestic seats decreased 2.8 percent or 75,968 seats (Table D-13), and international seats decreased 2.6 percent or 16,145 seats (Table D-14), compared to the same quarter of 2024. In the first half of 2025, the number of total available seats decreased 1.6 percent or 105,068 seats, domestic seats decreased 0.02 percent or 811 seats, and international seats decreased 7.6 percent or 105,879 seats from the same period of the previous year.

In the second quarter of 2025, the statewide hotel occupancy rate averaged 72.9 percent, the same as in the second quarter of 2024 (Table D-15). In the first half of 2025, the statewide hotel occupancy rate averaged 74.4 percent, 0.3 percentage points below the occupancy rate for the same period of the previous year.

Readers interested in visitor statistics on a monthly basis can find them on the DBEDT website at: https://dbedt.hawaii.gov/visitor/tourism/ and those interested in daily passenger arrival data may access them at: https://dbedt.hawaii.gov/visitor/daily-passenger-counts/.